The National Lottery: Open An Account
Client: The National Lottery
Produced By: Jones Knowles Ritchie
Illustration and Design: Chris Frost
Production & Creative Direction: Winston Duke
We were asked by the National Lottery to come up with a simple yet effective explainer of how easy the opening an account process is through their website. We took the design language that we developed for them and breathed life into the characters resulting in a concise yet energetic and engaging, video that guides you through the process.